Political expert talks differing strategies in race - WCBD-TV: News, Weather, and Sports for Charleston, SC

Political expert talks differing strategies in race for 1st congressional seat

Posted: Updated:

From debating a cardboard cutout to flashing a wad of cash, there have been some interesting campaign tactics in the race for the 1st congressional seat.

Brian McGee is a communications professor at the College of Charleston. Studying the campaigns over the past few weeks, he talks about how both candidates have their strengths and their weaknesses.

Elizabeth Colbert Busch is the political newcomer, introducing herself to voters and stumping the Lowcountry to get her voice out. McGee's advice for Colbert Busch is to get out there often, and make sure she identifies her talking points, and not her opponent. McGee says, "She is certainly trying to define herself and not let Sanford do that for her. Sanford in example is defining Busch as someone who is taking money from outsiders who are not going to be well liked in the Lowcountry, from unions for example, from Nancy Pelosi and from Democrats in the House of Representatives. It is easier to do that to Colbert Busch because people don't know her well."

Mark Sanford on the other hand has a household name, but the notoriety is not necessarily all good. McGee says the antics of Sanford - everything from debating a cardboard cut-out of Nancy Pelosi, to pulling out a thousand dollars from a bag - could be good or bad. "Anytime a politician engages in what people will perceive as a stunt, that's always a risk," explains McGee.

And its not the first time Sanford has employed this kind of political tactic. "Many of us who have been in South Carolina for a long time remember when Mr Sanford brought two pigs into the state house named pork and barrel. It was quite a well-known strategy on his part, but it really did offend some people, including some people in his own party."

But on the flip side, McGee does admit there is a positive to Sanford's shenanigans. "of course for Mr Sanford, changing the conversation away from his personal life is definitely to his advantage."

Bottom line though is no matter how Sanford and Colbert Busch campaign for the election, their biggest obstacle is not each other, but voters. "We are dealing with people who are politically distracted, who are thinking about spring and graduation and a thousand other things other than politics right now. So they both have to worry about turning out their committed voters, not just helping undecideds swing their way."

  • Clemson, Auburn agree to football series in 2016, 2017

    Clemson, Auburn agree to football series in 2016, 2017

    Wednesday, July 30 2014 2:57 PM EDT2014-07-30 18:57:59 GMT
    Clemson, S.C. – Clemson and Auburn have scheduled a home-and-home football series for the 2016 and 2017 seasons, it was announced Wednesday.
    Clemson, S.C. – Clemson and Auburn have scheduled a home-and-home football series for the 2016 and 2017 seasons, it was announced Wednesday.
  • Bowman man charged with armed robbery of 5 at convenience store

    Bowman man charged with armed robbery of 5 at convenience store

    Wednesday, July 30 2014 2:51 PM EDT2014-07-30 18:51:41 GMT
    Police say the suspect, Arthur Lee Johnson, Jr., demanded cash from the victim's before letting them leave because they had a child.Police say the suspect, Arthur Lee Johnson, Jr., demanded cash from the victim's before letting them leave because they had a child.
    A judge has denied bond for a 42-year-old Bowman man charged with robbing five individuals at a convenience store.
    A judge has denied bond for a 42-year-old Bowman man charged with robbing five individuals at a convenience store.
  • City of Charleston and CofC participating in Operation Move-Out

    City of Charleston and CofC participating in Operation Move-Out

    Wednesday, July 30 2014 1:20 PM EDT2014-07-30 17:20:38 GMT
    CofC could become research universityCofC could become research university
    A large number of leases for rental properties in downtown Charleston are over at the end of July. In the past, this has resulted in a build-up of discarded household goods on the City sidewalks and streets as renters and college students move out. In an effort to better manage the removal of the trash from the public right of way, the City of Charleston and College of Charleston will conduct "Operation Move-Out." The Office of Community Relations at the College of Charleston donates $2,000.0...
    A large number of leases for rental properties in downtown Charleston are over at the end of July. In the past, this has resulted in a build-up of discarded household goods on the City sidewalks and streets as renters and college students move out. In an effort to better manage the removal of the trash from the public right of way, the City of Charleston and College of Charleston will conduct "Operation Move-Out." The Office of Community Relations at the College of Charleston donates $2,000.0...
Powered by WorldNow

210 W. Coleman Blvd.
Mt. Pleasant, SC 29464

Telephone: 843.216.4875
Fax: 843.881.3410
Email: news@wcbd.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.