MTV networks going back to roots for July Fourth - WCBD-TV: News, Weather, and Sports for Charleston, SC

MTV networks going back to roots for July Fourth

Posted: Updated:
The networks got their start primarily airing music videos but switched to other, more lucrative programming over the years. The networks got their start primarily airing music videos but switched to other, more lucrative programming over the years.
NEW YORK, NY -

MTV, VH1 and CMT are going back to their roots by showing videos as part of a "Music Independence Day" on the Fourth of July.

Van Toffler, who runs the networks for Viacom, said the idea is to give a boost to musicians at a time of trouble for the industry and provide soundtracks for the parties and gatherings people are having at home. The networks said Wednesday they will let little-known artists compete for airtime.

The networks got their start primarily airing music videos but switched to other, more lucrative programming over the years.

The Fourth of July special can also give the networks a boost since the first week of July is traditionally the least-watched TV week of the year, because so many people are outside.

  • Clemson opens fall practice in Upstate

    Clemson opens fall practice in Upstate

    Friday, August 1 2014 10:13 PM EDT2014-08-02 02:13:05 GMT
    Clemson, S.C.---Clemson opened fall football practice on Friday and the August 1 date tied for the earliest first day of practice in the school’s football history. (Clemson also started on August 1 in 2008). The temperature was unseasonably cool, and it felt more like October 1 than August 1.It led to a spirited first practice for Dabo Swinney’s Tigers, who open the season August 30 at Georgia. “I don’t know what is going on with the weather,” said Swinney. “Today’s temperatures made for a ...
    Clemson, S.C.---Clemson opened fall football practice on Friday and the August 1 date tied for the earliest first day of practice in the school’s football history. (Clemson also started on August 1 in 2008). The temperature was unseasonably cool, and it felt more like October 1 than August 1.It led to a spirited first practice for Dabo Swinney’s Tigers, who open the season August 30 at Georgia. “I don’t know what is going on with the weather,” said Swinney. “Today’s temperatures made for a ...
  • S Carolina opens practice with high expectations

    S Carolina opens practice with high expectations

    Friday, August 1 2014 10:11 PM EDT2014-08-02 02:11:36 GMT
    COLUMBIA, S.C. (AP) - South Carolina has opened its first practice of fall camp with a lot of expectations, but not a lot of superstars.Friday's drills were a typical opening practice for coach Steve Spurrier. He had something to complain about - both centers botched snaps. He also had praise for his backup quarterback Connor Mitch, who Spurrier said looked as if he practiced over the summer.The Gamecocks are coming off an 11-2 season and have been picked to win their division in the Southeas...
    COLUMBIA, S.C. (AP) - South Carolina has opened its first practice of fall camp with a lot of expectations, but not a lot of superstars.Friday's drills were a typical opening practice for coach Steve Spurrier. He had something to complain about - both centers botched snaps. He also had praise for his backup quarterback Connor Mitch, who Spurrier said looked as if he practiced over the summer.The Gamecocks are coming off an 11-2 season and have been picked to win their division in the Southeas...
  • Police investigating robbery in North Charleston

    Police investigating robbery in North Charleston

    Police investigating robbery in North Charleston

    Friday, August 1 2014 9:26 PM EDT2014-08-02 01:26:20 GMT
    Authorities are currently investigating a robbery in North Charleston. According to dispatchers, North Charleston Police Department responded to the CVS Pharmacy at 8995 University Blvd in reference to a robbery at 9pm Friday night. Details very limited at this time but according to viewers in the area, about 7 police vehicles are on scene. We have a crew in route and will bring you the latest as it becomes available both here on counton2.com and on-air.
    Authorities are currently investigating a robbery in North Charleston. According to dispatchers, North Charleston Police Department responded to the CVS Pharmacy at 8995 University Blvd in reference to a robbery at 9pm Friday night. Details very limited at this time but according to viewers in the area, about 7 police vehicles are on scene. We have a crew in route and will bring you the latest as it becomes available both here on counton2.com and on-air.
Powered by WorldNow

210 W. Coleman Blvd.
Mt. Pleasant, SC 29464

Telephone: 843.216.4875
Fax: 843.881.3410
Email: news@wcbd.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.