Charleston man wages war against Gatorade to fight obesity - WCBD-TV: News, Weather, and Sports for Charleston, SC

Charleston man wages war against Gatorade to fight childhood obesity

Posted: Updated:
July 31st, 2013 -

Louis Yuhasz has waged war over the nationwide problem of childhood obesity.  His next battle is with Gatorade.

Yuhasz the founder of Louie's Kids,  a tax-exempt, nonprofit organization that raises funds to help treat childhood obesity, which afflicts 25 million American children today. Louie's Kids works to find the best treatment options to meet the needs of each child.

Two spots have been put on the Louie's Kids website where a boy and girl write letters to Gatorade saying they are breaking up because of that brand's dishonesty.

Yuhasz hopes the message is clear: the ingredients in Gatorade will not help children who are not elite athletes become elite athletes.

His biggest problem with sports drinks, specifically Gatorade, is their marketing.  Yuhasz says Gatorade makes it look like kids can be elite athletes if they drink it, even if they are obese.

He hopes people will begin to look at the nutrition facts on each bottle to understand just what they putting into their body.

 

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