Affordable Care Act:Countdown To Coverage Dueling Advertisements - WCBD-TV: News, Weather, and Sports for Charleston, SC

Affordable Care Act:Countdown To Coverage Dueling Advertisements

Affordable Care Act:Countdown To Coverage Dueling Advertisements

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The battle over the Affordable Care Act is raging online.  Some say new video advertisements opposed to President Obama cross the line.The group behind these ads wants to convince people not to sign up for coverage.

Critical deadlines for the new federal law are approaching and some groups plan to spend hundreds of thousands dollars on web videos to influence the publics opinion.

Dueling videos on both sides of the healthcare debate and on the opposing side the videos are pushing the envelope.

Self described libertarian group generation opportunity released two web videos hoping to convince people not to enroll.

Lucas Baiano helps conservative politicians use viral videos to get their message out. He says the ads targeting 18-29 year olds could change enough minds to make a difference.

"In the You Tube society that we live in it is important to continuously produce content that is innovative in some technique. this is one aspect that does that because it is disturbing, new and fresh. if you just put something out that is standard it won't fly and it won't resonate," Baiano said.

One ad tracking agency says anti affordable healthcare ads outnumber ones for it by five to one.

But as the clock ticks and critical deadlines for implementation of the law fast approach ads encouraging people to sign up are showing up on the airwaves.

Health care, the policy issue that's created a war between two sides in Washington, has become a political cash cow for advertisers. One ad-tracking agency estimates by 2015, more than one-billion dollars will be spent on ads, most of them making the case it's a bad deal.

"It is a train wreck. it has to go," Baiano said.

Some people say that the impact of these ads can be that they change the way people think about the law.

Some polling indicates no drastic changes in the way people feel about the health care law, but more people say they are unsure about it than they were three years ago.

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