BBB warns about “Pinkwashing” scams during Breast Cancer Awarene - WCBD-TV: News, Weather, and Sports for Charleston, SC

BBB warns about “Pinkwashing” scams during Breast Cancer Awareness month

Posted: Updated:
100% of the proceeds from this t-shirt at Garnet and Black Traditions in Lexington will go to breast cancer research. 100% of the proceeds from this t-shirt at Garnet and Black Traditions in Lexington will go to breast cancer research.
Tags on pink merchandise at the store tell shoppers what percentage of the price will go to cancer research. Tags on pink merchandise at the store tell shoppers what percentage of the price will go to cancer research.

October is National Breast Cancer Awareness Month, and the Better Business Bureau is warning you that some companies may be using the sale of pink products as a scam. It's called "pinkwashing."

"The pink ribbon is not regulated by anyone, so anyone can use that logo and not necessarily provide money to breast cancer research or cure," says Jim Camp, president and CEO of the Better Business Bureau in Central SC and Charleston.

Some companies, like Garnet and Black Traditions and Jewelry Warehouse stores in Columbia and Lexington, are upfront about exactly how much of the money you spend on pink items actually goes to breast cancer research. The store spells out on the tags of pink items exactly what percentage will go toward find a cure. Some say $2 from the sale of this item will go toward a cure, some say 5 percent, and some say 10 percent.

For one pink Gamecocks t-shirt that sells for $14.99, 100 percent of the proceeds will go to research on triple negative breast cancer

"This year, in particular, breast cancer has really hit home with us, because the owner's wife has actually been diagnosed with triple negative breast cancer," says Erin Huxford, buyer and merchandiser for the store. "It's a very rare and aggressive form of breast cancer that just a lot of money isn't poured into."

The BBB says some companies just flat-out scam people, selling pink ribbons or other pink items and not giving any money to breast cancer research or charities. Others may have a maximum contribution limit. After that's met, they might keep selling the pink items but none of that money goes to breast cancer research.

The BBB says you should ask questions, like what percentage of the sale price will be donated, to which charity and how the funds will be used. Also, research the business, through the BBB at www.bbb.org.

And if you really want to make sure your money goes to breast cancer research, consider a direct donation to a charity you trust.

  • 2 Your Health Join the Fight For Air Climb at North Charleston Coliseum

    2 Your Health Join the Fight For Air Climb at North Charleston Coliseum

    2 Your Health Join the Fight For Air Climb at North Charleston Coliseum

    Wednesday, July 23 2014 11:49 PM EDT2014-07-24 03:49:22 GMT
    The Fight for Air Climb is one of the American Lung Association's signature fundraising events. With events in more than 65 cities, participants young and old climb to raise funds in support of the mission of the American Lung Association: to save lives by improving lung health and preventing lung disease.Saturday's unique event is planned for the North Charleston Coliseum and challenges participants as they walk, run or race up hundreds of steps. Sometimes called a "vertical road race", team...
    The Fight for Air Climb is one of the American Lung Association's signature fundraising events. With events in more than 65 cities, participants young and old climb to raise funds in support of the mission of the American Lung Association: to save lives by improving lung health and preventing lung disease.Saturday's unique event is planned for the North Charleston Coliseum and challenges participants as they walk, run or race up hundreds of steps. Sometimes called a "vertical road race", team...
  • Arizona inmate dies 2 hours after execution began

    Arizona inmate dies 2 hours after execution began

    Wednesday, July 23 2014 11:22 PM EDT2014-07-24 03:22:36 GMT
    The U.S. Supreme Court cleared the way for Arizona to carry out its third execution in the past year Wednesday following a closely watched First Amendment fight over the secrecy surrounding lethal injection drugs.
    A condemned Arizona inmate gasped for more than an hour and a half during his execution Wednesday before he died in an episode sure to add to the scrutiny surrounding the death penalty in the U.S.
  • Residents fear traffic congestion if 196 new apartments and grocery store are built

    Residents fear traffic congestion if 196 new apartments and grocery store are built

    Wednesday, July 23 2014 6:37 PM EDT2014-07-23 22:37:56 GMT
     On Wednesday night, the Mount Pleasant Planning Commission will review a proposal for new residential apartments and 87,000 square feet of commercial space.
     On Wednesday night, the Mount Pleasant Planning Commission will review a proposal for new residential apartments and 87,000 square feet of commercial space.
Powered by WorldNow

210 W. Coleman Blvd.
Mt. Pleasant, SC 29464

Telephone: 843.216.4875
Fax: 843.881.3410
Email: news@wcbd.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.