Lowcountry Proud: GWIG App provides word-of-mouth referrals - WCBD-TV: News, Weather, and Sports for Charleston, SC

Lowcountry Proud: GWIG App provides word-of-mouth referrals

Posted: Updated:
GWIG, is a website and app that allows you to refer your friends to your favorite businesses. GWIG, is a website and app that allows you to refer your friends to your favorite businesses.
BERKELEY COUNTY, SC - We begin this week's Lowcountry Proud series with a look at a brand new high-tech company located right here in Berkeley County.

GWIG officially launched this past weekend at the Charleston Battery soccer game.

Charlie Turner is the founder and CEO of GWIG. So what is GWIG? "GWIG is the first of its kind social media application that has digitized word-of-mouth referrals."

You are still wondering what GWIG is, right? Well, Go Where I Go, or "GWIG," is a website and app that allows you to refer your friends to your favorite businesses.

Turner says most businesses have their contact information in Google Places. His company uses that information to make referring your friends to those businesses easier. "With three or four swipes of the phone, you can actually pass information from the businesses you love to your trusted friend network."

Word of mouth has long been one of, if not the best form of advertising in any business. GWIG aims to allow more word of mouth referrals. GWIG does not cost the referrer anything. "Both the friend and the referrer are free. The person being referred the business does not have to have the application. We're using email. So when I refer business that I like to my friend, we're using email to do that, so both of the people do not have to have the app."

Turner is not a typical tech company owner. "I'm actually not a big Tech user. My generation uses Tech, I'm not somebody who uses Tech... Actually I had one to two apps on my phone when I came to SPARC. I'm a small business owner, and I realized after owning my own small business for nine years, word-of-mouth referrals was the best way my business grew."

He is an optometrist with a practice on Daniel Island. "Last year I was looking for a digital tool just to help the customers that love our business to refer us. Last year we found that it didn't exist. I just decided to go ahead and build it."

He found investors willing to pay $600,000 to build the business. "Our idea was conceived locally. You know I live in Charleston, my business is on Daniel Island, SPARC is here on Clements ferry Road on Daniel Island. So I brought my idea to SPARC to help me go from an idea to a business."

SPARC is also a local Berkeley County business. They help create digital products for the government, as well as private companies like GWIG.

Tim Limbert is a project manager with SPARC. "We love to work with local businesses and folks here who have great ideas. Charlie Turner came to us as a small business owner with a great idea, back in summer time, back in June 2013, about a referral that's based on information he had learned while running his own small business."

So how does GWIG make money? The company will offer a $49 per month digital dashboard to businesses, allowing them to automate and track their word of mouth referrals.

Turner says, "They can track and have a digital record, first ever digital record, of a word-of-mouth referral, as well as track any and all referrals they receive. Also they can track any and all marketing activities that they do."

Turner says he hopes to see GWIG become a viral sensation, helping businesses across the country do more business.

"We feel like we need this dashboard to help run our businesses better. 58% of referrals go to local and independent businesses. And there's just not a tool out there until GWIG was launched just to help small business and independent businesses get those referrals."

You can download the GWIG app for free at GWIG.com.
  • Dispatch confirms a crews are responding to a fire at McCrady's

    Fire reported at popular downtown restaurant

    Fire reported at popular downtown restaurant

    Saturday, August 30 2014 10:04 PM EDT2014-08-31 02:04:37 GMT
    Fire crews are responding to a fire at McCrady's on East Bay Street. Dispatch tells News 2 that the fire was called in alittle after 2:30 p.m. News 2 has a crew on the way.
    Fire crews are responding to a fire at McCrady's on East Bay Street. Dispatch tells News 2 that the fire was called in alittle after 2:30 p.m. News 2 has a crew on the way.
  • Pedestrians seriously hurt

    Man arrested for a hit-and-run accident on Folly Beach

    Man arrested for a hit-and-run accident on Folly Beach

    Saturday, August 30 2014 6:45 PM EDT2014-08-30 22:45:32 GMT
    The Charleston County Sheriff's Office said Andrew Robert Lanzaro was arrested on Saturday morning, after he reportedly struck two pedestrians and fled the scene at about 2:15 a.m. The incident happened on West Ashley Avenue between 2nd and 3rd Street. Two people werestruck by a 2004 Honda CRV, when itswerved off the road. Authorities said the car,which belongs to Lanzaro,was located by the Folly Beach Police Department at his residence. The vehicle had severe front end damage to the windshie...
    The Charleston County Sheriff's Office said Andrew Robert Lanzaro was arrested on Saturday morning, after he reportedly struck two pedestrians and fled the scene at about 2:15 a.m. The incident happened on West Ashley Avenue between 2nd and 3rd Street. Two people werestruck by a 2004 Honda CRV, when itswerved off the road. Authorities said the car,which belongs to Lanzaro,was located by the Folly Beach Police Department at his residence. The vehicle had severe front end damage to the windshie...
  • Detectives investigate Johns Island stabbing

    Detectives investigate Johns Island stabbing

    Saturday, August 30 2014 4:46 PM EDT2014-08-30 20:46:55 GMT
    Charleston County detectives are investigating an apparent stabbing that on Johns Island at around 11:30 Friday night. According to deputies, 41-year-old Juan Ramos, is accused of stabbing his roommate in his side. The roommate was treated for his injuries.Deputies found Ramos with blood on his hands and his jeans. That investigation continues.
    Charleston County detectives are investigating an apparent stabbing that on Johns Island at around 11:30 Friday night. According to deputies, 41-year-old Juan Ramos, is accused of stabbing his roommate in his side. The roommate was treated for his injuries.Deputies found Ramos with blood on his hands and his jeans. That investigation continues.
Powered by WorldNow

210 W. Coleman Blvd.
Mt. Pleasant, SC 29464

Telephone: 843.216.4875
Fax: 843.881.3410
Email: news@wcbd.com

Can't find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Media General Communications Holdings, LLC. A Media General Company.