Lauren Marion, Prominent Influencer, Joins Scepter Holdings Adapti Driven Campaign to Promote Dermacia
News provided byACCESSWIRE
Jan 24, 2023, 9:00 AM ET
Scepter Holdings, Inc. welcomes Lauren Marion, the first contracted Influencer identified by Adapti to promote Dermacia branded cosmetics.
LAS VEGAS, NV / ACCESSWIRE / January 24, 2023 / Scepter Holdings, Inc., (OTC PINK:BRZL) a high-performance consumer goods sales and marketing company, recently contracted with Lauren Marion, a prominent Social Media influencer identified by Scepter's Adapti software, an artificial intelligence (AI) driven data analysis platform, to participate in promoting Dermacia branded cosmetics. Lauren brings a tremendous amount of experience and expertise in promoting cosmetic brands online and via social media, and will work with Scepter to promote Dermacia products through her social media channels, Amazon, and the Company's websites.
Scepter uses Adapti to identify Social Media influencers best positioned to help promote Scepter owned products and brands online. The Company anticipates working with additional Influencers and independent brands as it continues to develop Adapti. Scepter initiated development of Adapti to address the challenges associated with Influencer marketing, seeking to improve the process of identifying Influencers matched to both internal and external products and brands. Adapti was envisioned as an artificial intelligence (AI) driven SAAS (software as a service) Influencer platform, designed to identify the potential return on investment (ROI) of product promotion through Influencer engagement and Social Media marketing. The platform leverages public datasets and identifies correlations between real time product sales data and influencer engagement impact, using proprietary AI models.
"We are excited to commence working with Lauren. Testing and using Adapti was instrumental in identifying Lauren as a vetted candidate influencer to promote Dermacia. We look forward to her impact on the promotion of Dermacia cosmetics through her social media channels and Dermaciapro.com." stated Vasil Popov, VP of Marketing."
About Scepter Holdings, Inc.
Scepter Holdings, Inc. (the "Company") manages the sales and brand development of high-performance consumer packaged goods. The Company seeks to acquire performing brands to add to the Company's portfolio of products and brands sold online and through strategic retail relationships. The Company has expertise manufacturing, distributing, marketing, and selling online through various channels. Scepter Holdings, Inc. was incorporated under the laws of the State of Nevada on January 11, 2007.
This news release may contain forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including economic slowdown affecting companies, our ability to successfully develop products, rapid change in our markets, changes in demand for our future products, legislative, regulatory and competitive developments and general economic conditions. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Scepter Holdings, Inc. filings with the Securities and Exchange Commission, which factors may be incorporated herein by reference. Forward-looking statements may be identified but not limited by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. We undertake no obligation to revise or update publicly any forward-looking statements for any reason.
SOURCE: Scepter Holdings, Inc.