Filming underway in Summerville but not for Super Bowl ad

Dorchester County News

Summerville, S.C. (WCBD) – Little Main Street in Summerville was closed early Wednesday morning as part of the set for an Anheuser-Busch brand commercial.

The Town of Summerville approved a special event permit for Chelsea Pictures, a California based production company, to film a commercial in downtown Summerville.

The permit extends through Saturday, but filming is expected to conclude on Friday, according to officials.  

The Town of Summerville spokesperson confirmed to News 2 the filming will be conducted at various locations downtown including Public Works Art Center, O’Lacy’s, a home on Sumter Avenue, and Hutchinson Square.

Initially the Town’s spokesperson said it could be for a Super Bowl ad, but the company dispelled the notion.

The Town’s Christmas decorations have been removed for the commercial shoot, which has left some residents upset.

Mayor Wiley Johnson says this commercial was not approved by him or his office. He told News 2 it was a mistake to allow it at this time. The town, according to the mayor, will not be featured or mentioned in the commercial—rather it’s being displayed as “anywhere USA”.

Despite disapproval from the mayor, some shop owners considered the production a blessing.

We want to thank the town and residents of Summerville for allowing us film there. They have been nothing but gracious throughout this entire process.,” Anheuser-Busch spokesperson told News 2 Wednesday.

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