Fitness product giant Nike has unveiled, what it calls, its most advanced design to date – a self-lacing basketball shoe.
It is called the Adapt BB, and it is expected to hit store shelves in mid-February at a price of $350.
The laces can be controlled at the push of a button or with a smartphone app. The shoes also feature firmware that can be updated continually.
While the initial shoe design is for basketball, eventually, Nike plans to introduce designs for other sports and activities.
Boston Celtics star Jayson Tatum will be the first to wear the shoe in an NBA game Wednesday as his team plays the Toronto Raptors.